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Notes from building and running academies

No listicles and no growth hacks. These are the arguments we actually have with customers, written down so we do not have to have them twice.

FeaturedContent protection

You cannot stop course piracy. You can make it traceable.

Every vendor selling “unrippable” video is selling you something that does not exist. Here is what actually reduces leaks, and the one feature that changes a leaker’s calculation.

11 August 20267 min read

All posts

MENA

Why an Arabic LMS is not a translated English one

Right-to-left is the part everyone notices. The parts that actually break a platform in this market are payments, phone numbers and the assumption that a name has a first and last part.

27 July 20266 min read
Running an academy

Pricing your first course when you have no idea what it is worth

The most common mistake is not pricing too high. It is pricing so low that you cannot afford to make the course good, and then blaming the market.

9 July 20265 min read
Product

Off means invisible: the rule that shaped the whole product

Most platforms show you the features you did not buy. We decided a switch that is off should leave no trace at all — and it changed how we build everything.

21 June 20264 min read